Swiss Army Alliance Series Men's Watch 241044

About the Brand

The Swiss have a long-standing history of precision timepieces. Yet before the Swiss Army Watch was introduced, the company which produced it was famous for a different item. The Victorinox company introduced the Swiss Army Knife in 1897. Founder Karl Elsener wanted a product that could produce a demand and profit, thereby creating jobs for unemployed Swiss families. To date, over one hundred countries have found a use for this ingenious product. Since the Oval Office term of Lyndon B. Johnson, United States Presidents have presented guests with Victorinox knives. Once the knife began to gain in popularity, Elsener and Victorinox turned their attention to the wrist watch The result was the Swiss Army watch. Since then, the styles have changed, different types of watches have been added to the repartee. Their performance and excellent quality are unmatched, and their renown has encompassed the globe. The Swiss Army watch has swiftly become one of the fastest growing brands in history. These bad boys are definitely making their mark, and they are looking good while doing it. Consistently reliable over time, and always in demand, the Swiss Army Watch stands alone in its role as an accurate, durable and attractive timekeeper. Given as a gift, a Swiss Army Watch is certain to be appreciated. As a personal possession, it is both an investment and a useful tool.