About Us

24diamonds.com was founded in 2003, and operates today as a strong family business. We are located in MidTown of New York City - the largest watches and jewelry center in the world. This priority gives us the access to the great variety of worldwide distributors and retailers.

At 24diamonds.com we specialize in the sales of brand new high-quality timepieces, fine jewelry, loose GIA Certified diamonds and other luxury accessories. Because we are not authorized dealers for watches, we are able to avoid manufacturers pricing control and forward greater discounts to our customers. We buy our watches through authorized dealers, distributors and/or other legitimate established lines of distribution within the watch industry. Our prices are highly discounted and this is due to the fact that we buy watches from our suppliers in large quantities, have a very low markup and, as an online seller, operate at a very low overhead cost.

Selling a counterfeit watch as the genuine article is a violation of federal law. All products sold by 24diamonds.com are guaranteed to be 100% authentic, brand new in the original box, and with a 2 year 24diamonds.com warranty. The warranty covers manufacturing defects & battery replacement if necessary.

With our large selection of watches and jewelry you will definitely find a piece that will suit your budget!

Thank you for your time and visiting 24diamonds.com! If you have any questions or comments, please do not hesitate to contact us. Our experienced customer service representatives will be happy to assist you!

THERE ARE AT LEAST 12 REASONS TO SHOP WITH US!